If you landed on this page, it’s likely you’re already positioned to hire an SEO specialist. If so, no use in loitering on this post. Book a discovery call now and we can chat.
If not, then you’re probably wading around in the research phase of things–you’ve heard a bit about search engine optimization and you’re wondering if it’s really as lit as your favorite marketer has preached.
You’re in luck. We’re here to help you decide if it’s the right time to add an SEO Strategist to the team. And we’re going to do it the way most of our parents used to frown upon. We’re going to answer your question…with more questions.
Here are the top 5 questions to ask yourself when you’re trying to decide if and when you should hire an SEO specialist:
Q: Do you have a marketing plan?
If you do not have a marketing plan, do not pass go, do not collect $200. An SEO strategy is only a piece of the marketing puzzle and creating an effective SEO strategy is heavily dictated by the foundational elements of your overall marketing plan.
A good SEO specialist will act as an extension of your marketing team. They’ll want to have a good understanding of your target market and your competitors. They’ll want to know about your past marketing tactics and how your marketing spend is spread across other mediums to gauge how that may influence your SEO strategy and results. They’ll want to ensure the SEO plan supports your business goals.
A: You should consider hiring an SEO strategist when you have a comprehensive marketing plan for your business.
Q: Is your current website not getting any traffic?
Did you peek into your Google Analytics account today and see a tumbleweed drift across your Organic Traffic report? One surefire way to know if it’s time to dig into SEO is if your current website has a good amount of pages with a good amount of content, but no significant clicks and traffic to show for it.
An SEO strategist will help determine which current pages on your site have opportunities for improvement through optimization. They can also perform a content gap analysis to determine where your site may be lacking optimized content that’s relevant to your target audience.
A: You should consider hiring an SEO strategist when you’re looking to increase traffic to your current website.
Q: Is Your Cost High and ROI low for other marketing tactics like PPC, Social, Broadcast and Print?
We see a lot of businesses putting money into paid ads, flyer design and video production. Although those tactics are viable marketing strategies, it can be difficult to know if you’re reaching the right people. These tactics may also require additional funds to produce the creative in addition to the costs to bid for ad placement above your competitors.
We’re partial to SEO because it uses a resource you own (your website and your knowledge) to reach your target audience when they are actively searching for the services you offer or answers to questions related to the services you offer. The barriers to entry to implement SEO strategies are low and the speed to market to get your content poppin is quick! Hiring an SEO specialist can ensure you get moving asap.
Additionally, the consistent addition of fresh content to your website can give your entire website an overall lift in authority, a factor which can give you a competitive advantage online for certain areas of expertise and industry topics.
A: You should consider hiring an SEO strategist when you you’re ready to explore other marketing tactics that may be lower in cost and wider in return.
Q: Are You Not Sure What to Write About for your Blog?
Profitable businesses don’t have the resources to spend their time writing content that isn’t going to convert. Most individuals don’t have the time to read a post that isn’t directly related to their Google search.
A good blog post is going to abide by Google’s E-A-T guidelines. This helps ensure your post is indexed and presented properly to the right audience. To start creating a high-quality post you must first find topics that can display your businesses expertise, authoritativeness and trustworthiness, but are also relevant to your audience with a good amount of search volume. This is where an SEO specialist comes in.
A person that specializes in SEO can perform strategic keyword research to help determine what topics you should cover when writing your blog for a specific audience. They will be able to tell you historical data on how often the topic has been searched to determine if the topic is a good fit for your blog. An SEO strategist can help you build out a content strategy that leverages content to reach your marketing and business goals.
A: You should consider hiring an SEO strategist when you need support fleshing out a content strategy that can guide your blog posts topics.
Q: Do You Have a Grasp on Your Website’s Current Performance and Data?
Here at RankLift, we love long walks on the beach, a good glass of Meiomi Pinot Noir with a BBQ Salmon dish…and S.M.A.R.T. Goals. An SEO strategist should help you define some goals for your traffic that are specific, measurable, achievable and realistic. However, they are going to need to have some benchmark data to start.
If hearing the words “impressions”, “click thru rate”, “landing pages report”, and “conversions” make your eyes gloss over, don’t fret. An SEO specialist can help.
A: You should consider hiring an SEO Strategist when you need a better understanding of your website’s overall traffic and search performance.
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