Small service-based businesses are the heart of our local communities. They boost economies, create jobs, and develop product diversity. While you might have an amazing service or mission, no one will know about you if they can’t find on the internet. You need a solid SEO strategy.
To SEO…or not to SEO
Maybe you’ve heard about Search Engine Optimization and wondered if it would benefit your business. Did you research SEO online? All the online SEO resources can be overwhelming. We’re here to keep it simple. We’ll talk about some of the struggles we’ve noticed small businesses face with SEO, why you need SEO, and how Rank Lift can help.
Let’s take it from the top.
What is SEO?
Before you jump into SEO services, you might still wonder what SEO is. Let’s start with some Search Engine Optimization 101.
Search Engine Optimization, or SEO is a marketing strategy that increases your website’s visibility and organic traffic to your website, converting future visitors into customers.
Without SEO, your website can easily fall into the abyss of the internet, doing your business more harm than good. If no one has said it before, or if you’ve noticed that your online presence is stagnant, it’s time for you to start making SEO a priority.
Why Do Small Businesses Struggle with SEO?
As a small business with limited resources, you might struggle to incorporate SEO into your marketing strategy. Here are some reasons we’ve noticed to be the most prevalent with our clients:
- Lack of resources – Your business may not have the funds to afford the cost of SEO from larger, well-known marketing firms. This can leave you abandoning SEO and focusing on other aspects of your business.
- Size of Team – With a small team, your employees wear multiple hats. Adding another task like SEO management may not be plausible.
- Competition with Larger Businesses – A small business can be drowned out by larger companies with allocated budgets and teams for SEO.
- Knowledge – Most small businesses know their product and their mission but may know little to nothing about SEO. This keeps them in the dark about how their website can be leveraged as a top marketing asset.
If you see yourself in one of the examples above, SEO can still be an option for your small business.
How to Use SEO for Your Small Business
At Rank Lift, we want to help you unlock your online potential and reach your target audience. Your product and/or service is valuable, but your community will never know about your services if you don’t have a good strategy to get found online. Luckily, there are many different ways for you to integrate SEO into your business without adding any additional burden to your employees. You can choose to DIY SEO for your small business or you can hire a trustworthy SEO strategist.
How to DIY SEO for Small Business
If you choose to go the DIY route with SEO, here are some basics to get you started:
- Finding Keywords with Google Keyword Planner is a great place to start your DIY SEO process. With Google’s free Keyword Planner, you can find the keywords with low competition that are most relevant to your business.
- Google Analytics and Google Search Console will help you determine errors and metrics for your website. You can track pages that receive the most traffic, what actions visitors take on your site, and even check the search phrases people use in Google that bring up your page in search results.
- Quality Content is often an overlooked key in the SEO process. Having quality content is what keeps your viewers engaged. Start creating quality content by looking at trends in your field and what your competitors are talking about.
Benefits of Our SEO Services for Small Businesses
If you get to a point where you need a bit more assistance in your SEO process, we’re here to help. You can hire Rank Lift Digital for quality SEO services for small businesses.
Our SEO process focuses on educating our clients and using the necessary SEO tools to empower your business to thrive online. We keep you at the forefront of every step of the process giving you the SEO support you deserve.
Our SEO services focus on fostering business growth. We want to ensure your business can operate at its fullest potential. Our website optimization process focuses on three main components:
- Knowledge: Your business can’t develop solid SEO without your expertise. We involve you in developing an SEO strategy unique to your business.
- Content: During the SEO process, we focus on developing content that establishes you as a thought-leader in your industry.
- Data: In addition to the content, we put the analytics in place to help you keep track and make changes as needed throughout our partnership.
Start Your Small Business SEO Journey
If you are ready to start your SEO journey and take your digital marketing to the next level, hire Rank Lift as your SEO specialist. We would love to partner with you and create SEO strategies that foster business growth. Contact us to get started.
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